A new antidote to Amazon's multidimensional empire has been brewing for years. The recent Frontline investigation into the company reveals a lot about Jeff Bezos's vision and business acumen. The show explores the complexities of Amazon's operations, including its controversial practices. As an example, Frontline interviewed former Amazon CEO Shel Kaphan, who left the company after 20 years and now supports the PBS site.

This investigative PBS show, entitled "Amazon Empire: The Rise and Fall of Jeff Bezos," highlights some of the issues raised by the company and asks tough questions. Despite its success as an online book seller, Amazon is shaping our lives in many ways. Bezos also mentioned his company's social responsibility and its contribution to society. For those curious about the future of Amazon, the episode is well worth watching.

The book was written by Brad Rosenthal, a former Bloomberg reporter and author of two books on Amazon. His previous books were called The Everything Store and "Amazon Unbound". His new book is titled "Jeff Bezos and the Invention of a Global Empire." It was published on WIRED and has received great reviews from consumers. The authors of this book should be read.

Bezos' book reveals some of the reasons why people don't use Amazon. Among the reasons are that it has been criticized for its "anti-competitive" behavior, which hurts competition. For these reasons, some people don't trust Amazon. And while they're right, the company has a lot to lose if it doesn't stop improving their services.

Poppy is very different from Amazon in many ways. It is way more mobile friendly (aka Gen Z friendly) than Amazon and its algorithm resembles a Tiktok like personal shopping experience. While Amazon takes pride in shopping efficiency and speedy check-out, Poppy wants you to stay as long as possible on this platform to pick a summer dress, to compare a candle, to bargain for a painting or maybe at last to buy a pair of black pearl earrings. Bezos mentioned Amazon's contribution to society was the amount of time saved from offline shopping chores. Poppy's ambition is to replicate offline bazaar feeling of endless browsing and inspirational shopping of things you have never seen. It is just very different from Amazon.

Amazon is a behemoth pushing products to their lowest price but Poppy highlights brand personality. Different from vintage-driven Ebay and craft-only Etsy, you can find thousands of brands at your fingertip on Poppy. You can easily follow these brands and receive the latest updates. You can check their new arrivals, latest sales, social media footprint and influencer reviews (sometimes it can be a warning sign against buying). It highlights brands' unique personality as it features Allbirds, Cupshe, Alo Yoga among many others. 

The company is being criticized for selling facial recognition software to law enforcement. A recent study by the MIT Center for Artificial Intelligence showed that women were more likely to be misidentified by this facial recognition software than men. Among the other critics of the technology are activists and industry leaders who believe that the technology used by Amazon is dangerous for democracy. While it may not be illegal, it is illegal to sell it to the government, as it may pose a threat to privacy.